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GUARDIAN LIFE
TELLING A NEW STORY
Guardian Life wanted to strengthen its footing across the competitive landscape and needed a Design Think approach to re-shape and innovate its messaging.
After conducting market research, insights and analysis were synthesized to create a new story.
The resulting narrative was designed to take a light, fresh, simple approach to the heavy subject of life insurance and has produced more positive connections with consumers, increased customer acquisition and retention, and helped expand market share.
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MARRIOTT INTERNATIONAL
STRATEGIC ENVISIONING
Marriott International was looking for a way to communicate the essence of its Future of Meetings concept to its employees worldwide.
A robust collection of curated images, blended music selection, and video editing resulted in a visual presentation that efficiently communicated the concept strategy across all platforms, languages, and barriers.
Powerfully resonating with its global audience, the video forged a globally aligned understanding of the concept strategy and facilitated enthusiastic support for the rollout at the property level worldwide.
REVLON
BRAND CONCEPTING
Revlon had acquired a new brand for its portfolio that was presenting to executive leadership for the first time at their annual innovation summit.
The new brand needed to refreshed, enhanced, and better aligned with the parent company, as well as demonstrate upscale growth and competitiveness across the beauty industry.
Implementing a creative strategy, a highly aesthetic visual slideshow was designed that evolved the look and feel of the brand, forged a visual connection with the parent company, and produced results that matter on a strategic level to stakeholders.
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MARRIOTT INTERNATIONAL
VISUAL EXPLANATION
Marriott International was looking for a dynamic way to explain the learning project cycle its HR professionals.
Applying a creative strategy and design approach, a seven-step visual model was designed and used as the basis for a dynamic Prezi that drilled down to the explanatory details.
HR and professional development experts used this as a guide to developing learning curriculums used to teach corporate training to over 140,000 employees globally.
